Who We Are
Archelon is a brand-led organisation focused on identifying, partnering with, and growing consumer brands in the organic, wellness, and personal care space.
Rather than operating as a traditional manufacturer, we collaborate closely with experienced formulation, research, and manufacturing partners to bring high-quality, science-backed products to market—while we focus on brand strategy, governance, and consumer experience.
Our role is to build a strong ecosystem where brands can scale responsibly, remain authentic, and deliver meaningful value to consumers.
Our Philosophy
We believe wellness should be clean, honest, and accessible.
Every brand under the Archelon umbrella is guided by thoughtful sourcing, scientific credibility, and an uncompromising commitment to consumer trust. We focus on long-term brand building rather than short-lived trends.
Vision & Mission
Vision
To build a trusted ecosystem of wellness brands that empower healthier lifestyles through conscious choices and credible products.
Mission
To partner with and grow brands that combine nature, science, and responsibility, while delivering transparent, high-quality wellness solutions to modern consumers.
Our Core Values
Integrity First
Transparency in sourcing, partnerships, and communication
Science-Led Thinking
Research-backed decisions over marketing hype
Responsible Growth
Scaling without compromising quality or ethics
Consumer Trust
Putting people before profits
Long-Term Vision
Building brands that last
The People Behind Archelon
Archelon is driven by a diverse leadership team with experience across strategy, brand building, operations, and global partnerships—united by a shared vision for conscious wellness.
Sikander Rajput
Co-Founder & Director
Devinder Rajput
Co-Founder & Director
Alejandro Morales
Head of Brand Strategy
Lucía Fernández
Head of Partnerships & Sourcing
Building the Future of Wellness, Together
